Marketing & growth · AI4NTP network

Echo Check

LLM visibility scoring: see how you rank in ChatGPT, Perplexity, Claude, and Gemini.

Visit Echo Check →

What is Echo Check?

Echo Check scores how a brand shows up when people ask AI assistants for recommendations instead of searching Google. Point it at your website, and it checks how ChatGPT, Perplexity, Claude, and Gemini describe your business, whether they recommend you at all, and how you compare to competitors in the same space.

That produces a visibility score you can track over time, the same way you'd track search rankings, but for the AI answer engines more people are turning to instead of typing a query into a browser. Echo Check runs on a free plan that covers most use cases.

How and why we use Echo Check at AI4NTP

Ian Kilpatrick built Echo Check. In Episode 001, on how marketers are actually using AI to grow, he used it to measure his own LLM and answer-engine visibility. He pointed the tool at a site, let it scan and score how the brand showed up across ChatGPT, Perplexity, Claude, and Gemini, and used that score as a read on whether the AI actually knew the business and would recommend it.

We keep Echo Check in the stack because it was built for marketers, not engineers: no code, no setup, just a domain in and a score out. The free plan covers most use cases, so there's no reason not to check your own number before spending more time or budget chasing AI visibility. The practical takeaway: if you don't know your Echo Check score, you don't know how ChatGPT, Perplexity, Claude, and Gemini are already describing your business to the people asking them for a recommendation.

Is Echo Check right for non-technical people?

Echo Check is built for marketers, not engineers. You give it a website, it scans and scores automatically, and you read the result the way you'd read any ranking report, no code and no technical setup required. If you already care about SEO or brand mentions, this is the same instinct applied to ChatGPT, Perplexity, Claude, and Gemini. The free plan covers most use cases, so it costs nothing to check your own score first.

Echo Check FAQ

Is Echo Check free?

Yes, Echo Check has a free tier. Free plan covers most use cases.

How much does Echo Check cost?

Free plan covers most use cases.

What did AI4NTP use Echo Check for?

Ian Kilpatrick used it in Episode 001 for measuring LLM / answer-engine visibility; Ian Kilpatrick used it in Session 006 for demoed live: scoring AI visibility and getting BrandSauce recommended by ChatGPT.

Is Echo Check good for non-technical people?

Echo Check is built for marketers, not engineers. You give it a website, it scans and scores automatically, and you read the result the way you'd read any ranking report, no code and no technical setup required. If you already care about SEO or brand mentions, this is the same instinct applied to ChatGPT, Perplexity, Claude, and Gemini. The free plan covers most use cases, so it costs nothing to check your own score first.

Echo Check at a glance

CategoryMarketing & growth
PricingFree plan covers most use cases.
Free tierYes
Used live inEpisode 001 and Session 006
Operator(s)Ian Kilpatrick
Websiteechocheck.app

See how we used Echo Check live at AI4NTP

Episode 001 · Ian Kilpatrick
Measuring LLM / answer-engine visibility.
Watch the recap →YouTube replay →
Session 006 · Ian Kilpatrick
Demoed live: scoring AI visibility and getting BrandSauce recommended by ChatGPT.
Watch the recap →YouTube replay →

Who demoed Echo Check at AI4NTP

On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Echo Check on stage.

Ian Kilpatrick
Partner at AI4NTP

A designer, developer, and serial entrepreneur writing code since age 10. He has worked with Disney, the Golden Globes, and the AMAs, and now runs a fleet of AI agents doing real work every day.

More AI tools we use

Explore other tools we've demoed live at AI4NTP:

Want to get more out of Echo Check?

See tools like Echo Check set up live, step by step, on AI4NTP, or get hands-on help putting it to work.

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Last updated 2026-07-13