LLM visibility scoring: see how you rank in ChatGPT, Perplexity, Claude, and Gemini.
Echo Check scores how a brand shows up when people ask AI assistants for recommendations instead of searching Google. Point it at your website, and it checks how ChatGPT, Perplexity, Claude, and Gemini describe your business, whether they recommend you at all, and how you compare to competitors in the same space.
That produces a visibility score you can track over time, the same way you'd track search rankings, but for the AI answer engines more people are turning to instead of typing a query into a browser. Echo Check runs on a free plan that covers most use cases.
Ian Kilpatrick built Echo Check. In Episode 001, on how marketers are actually using AI to grow, he used it to measure his own LLM and answer-engine visibility. He pointed the tool at a site, let it scan and score how the brand showed up across ChatGPT, Perplexity, Claude, and Gemini, and used that score as a read on whether the AI actually knew the business and would recommend it.
We keep Echo Check in the stack because it was built for marketers, not engineers: no code, no setup, just a domain in and a score out. The free plan covers most use cases, so there's no reason not to check your own number before spending more time or budget chasing AI visibility. The practical takeaway: if you don't know your Echo Check score, you don't know how ChatGPT, Perplexity, Claude, and Gemini are already describing your business to the people asking them for a recommendation.
Echo Check is built for marketers, not engineers. You give it a website, it scans and scores automatically, and you read the result the way you'd read any ranking report, no code and no technical setup required. If you already care about SEO or brand mentions, this is the same instinct applied to ChatGPT, Perplexity, Claude, and Gemini. The free plan covers most use cases, so it costs nothing to check your own score first.
Yes, Echo Check has a free tier. Free plan covers most use cases.
Free plan covers most use cases.
Ian Kilpatrick used it in Episode 001 for measuring LLM / answer-engine visibility; Ian Kilpatrick used it in Session 006 for demoed live: scoring AI visibility and getting BrandSauce recommended by ChatGPT.
Echo Check is built for marketers, not engineers. You give it a website, it scans and scores automatically, and you read the result the way you'd read any ranking report, no code and no technical setup required. If you already care about SEO or brand mentions, this is the same instinct applied to ChatGPT, Perplexity, Claude, and Gemini. The free plan covers most use cases, so it costs nothing to check your own score first.
| Category | Marketing & growth |
|---|---|
| Pricing | Free plan covers most use cases. |
| Free tier | Yes |
| Used live in | Episode 001 and Session 006 |
| Operator(s) | Ian Kilpatrick |
| Website | echocheck.app |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Echo Check on stage.
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