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Marketing & growth
Instantly
Cold email outreach platform for sending at scale across many inboxes while protecting deliverability.
Cold email outreach platform for sending at scale across many inboxes while protecting deliverability.
Instantly is a cold email outreach platform built for sending campaigns at scale while protecting sender reputation. It lets you connect and warm up many email accounts, then rotates sending across them so large volumes are less likely to get flagged as spam.
It includes a lead database, email sequencing and automation, inbox warm-up, and deliverability tools, plus a unified inbox for managing replies. It is aimed at agencies, sales teams, and founders running outbound at volume.
Alec Saluga runs Instantly as the sending layer of his cold-email agent in Session 006. The agent scrapes and enriches a prospect list (with Apify and Codex), writes a hyper-personalized email for each lead, and pushes it into Instantly to send. In the seven days before the session, one client's sequence went out to roughly 1,700 people and produced 112 sales opportunities, reply and opportunity rates Alec said are impossible without the AI layer feeding it.
We keep Instantly in the stack because it handles the boring, load-bearing part of cold outreach: sending at volume without torching your primary domain. It rotates across many warmed inboxes, manages deliverability, and runs the sequence, which frees the AI to focus on the part that actually moves reply rates, the personalization. The lesson from the session is that the sending tool is a commodity; the edge is the enrichment and the per-lead message you feed into it.
Instantly is for anyone running outbound cold email at volume: agencies, sales teams, and founders. It handles the deliverability and sending mechanics, but it is only as good as the list and the message you put into it. The use we recommend pairs it with an AI layer (enrichment plus per-lead personalization) so the emails earn replies instead of just landing in inboxes.
Genuine substitutes for Instantly that we've also run on stage:
Paid plans scaled by sending volume and number of connected inboxes; a free trial is available. Verify current pricing on their site.
Alec Saluga used it in Session 006 for sending AI-personalized cold email at scale (112 opportunities in a week).
Instantly is for anyone running outbound cold email at volume: agencies, sales teams, and founders. It handles the deliverability and sending mechanics, but it is only as good as the list and the message you put into it. The use we recommend pairs it with an AI layer (enrichment plus per-lead personalization) so the emails earn replies instead of just landing in inboxes.
Tools we've also used live that can stand in for Instantly: Apollo.io, SendGrid.
| Category | Marketing & growth |
|---|---|
| Pricing | Paid plans scaled by sending volume and number of connected inboxes; a free trial is available. Verify current pricing on their site. |
| Free tier | No |
| Used live in | Session 006 |
| Operator(s) | Alec Saluga |
| Website | instantly.ai |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Instantly on stage.
A former B2B salesman with no technical background who self-taught AI. He builds and deploys AI-driven marketing and websites, and has grown a following of over 15,000 teaching AI adoption.
See tools like Instantly set up live, step by step, on AI4NTP, or get hands-on help putting it to work.