A
Marketing & growth
Apollo.io
Lead and contact database for prospecting.
Lead and contact database for prospecting.
Apollo.io is a sales intelligence platform built around a database of business contacts and companies. You search by role, industry, company size, or location, then pull verified emails and phone numbers for the people you find. It also includes tools for email sequencing, call tracking, and enriching existing CRM records with current contact details.
Most operators use it simply for the contact database: build a list, then export or sync it into whatever outreach tool runs the actual emails. A free tier gives limited monthly credits, and paid plans raise that cap.
When a cold-outreach question came up during the Episode 002 Q&A, Alec Saluga pointed to Apollo.io as the off-the-shelf answer rather than something to build from scratch. He uses it for prospect and contact data, pulling verified emails for the accounts he wants to reach, so outreach starts with a real contact instead of a guessed inbox.
We keep Apollo.io in the stack because it removes the one step nobody wants to build by hand: a clean, current database of contacts. That means no scraper and no developer. You search Apollo's filters, export the list, and load it straight into your outreach tool. Start on the free tier to see whether the data actually moves a campaign before paying for more credits.
Apollo.io is one of the more approachable tools in this directory. There is no code and no setup beyond creating an account: if you can use filters and export a spreadsheet, you can build a working prospect list. The one thing to manage is credits: free plans cap how many contacts you can reveal each month, so a tightly targeted list goes further than a broad one.
Genuine substitutes for Apollo.io that we've also run on stage:
Yes, Apollo.io has a free tier. Free tier available; paid plans for more credits.
Free tier available; paid plans for more credits.
Alec Saluga used it in Episode 002 for sourcing prospect and contact data for cold outreach.
Apollo.io is one of the more approachable tools in this directory. There is no code and no setup beyond creating an account: if you can use filters and export a spreadsheet, you can build a working prospect list. The one thing to manage is credits: free plans cap how many contacts you can reveal each month, so a tightly targeted list goes further than a broad one.
Tools we've also used live that can stand in for Apollo.io: Apify.
| Category | Marketing & growth |
|---|---|
| Pricing | Free tier available; paid plans for more credits. |
| Free tier | Yes |
| Used live in | Episode 002 |
| Operator(s) | Alec Saluga |
| Website | www.apollo.io |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Apollo.io on stage.
A former B2B salesman with no technical background who self-taught AI. He builds and deploys AI-driven marketing and websites, and has grown a following of over 15,000 teaching AI adoption.
Explore other tools we've demoed live at AI4NTP:
See tools like Apollo.io set up live, step by step, on AI4NTP, or get hands-on help putting it to work.