We built a company with AI in under an hour.
The audience picked the idea live. Then three founders shared their screens and built it: GotoBuild, an AI workout planner. A brand, a website on a real domain, and a full go-to-market, all with AI in under an hour.
Watch the full session.
Missed it live? Here's what happened.
A brand identity in 15 minutes.
Ian Kilpatrick built GotoBuild's whole identity live: a yellow banana-barbell logo (the audience picked the banana from the chat), an Archivo type system, and a color palette grounded in a 60-second color-theory lesson. He moodboarded on Behance and Midjourney, generated the logo in ChatGPT, and handed the build to his OpenClaw agent, which published a full brand kit to a live URL. Then he bought the domain on stage for one cent. Total tool cost: about $50 a month.
A website on a real domain, two ways.
Alec Saluga built the marketing site twice in parallel, Lovable versus Claude Code, both fed by Ian's brand kit and a full-page screenshot for context (Fireshot), prompting by voice with Wispr Flow. The room voted on which looked better (it split). Then he wired in a working AI workout-plan generator with an API key and deployed the site live to gotobuild.pro. His rule of thumb: Lovable for a fast site, Claude Code for real functionality.
A go-to-market motion in 15 minutes.
Justin Novak spun GotoBuild up in his content engine, set the brand voice from Ian's kit, pulled in article sources, and drafted a full newsletter in the brand voice for 20 cents, then shipped it to Beehiiv. From that one newsletter he waterfalled blog posts and on-brand social cards. The frame: build it and they will come is a fallacy, the middle of the funnel is where most teams lose, and a newsletter is how you nurture it.
- 06:08The room votes and the brief locks: GotoBuild, an AI workout planner. The company did not exist a minute earlier.
- 16:13Ian buys gotobuild.pro live on Namecheap for one cent.
- 25:02The whole brand stack costs about $50 a month. "He did that in 15 minutes for 50 bucks."
- 31:11The website, built two ways at once: Lovable versus Claude Code, side by side.
- 57:14A full newsletter drafted in the brand voice for 20 cents, then shipped to Beehiiv.
- 65:33Getting found by AI: llms.txt, AEO/GEO pages, and programmatic SEO.
- 77:00The takeaway from the close: "The only limitation is your imagination."
Book your 30 minutes.
Every attendee gets a free thirty-minute one-on-one with the operator who resonated most. No upsell, no pitch, no limit on how many you book.
Book with Ian for brand identity, design systems, and getting found by AI. He built GotoBuild's brand kit live and runs a portfolio of companies with a team of AI agents.
Book with Ian →
Book with Alec to build and ship. Websites and custom development with Lovable and Claude Code, AI features wired in, and voice agents for outbound. He deployed the GotoBuild site on the live.
Book with Alec →
Book with Justin for a fractional-CMO read on your go-to-market. Where AI actually moves the needle, the middle-of-funnel motion, and the content engine he demoed live.
Book with Justin →The stack. Linked, named, attributed.
What the room wanted us to build.
In the first six minutes, the audience dropped raw business ideas. Claude synthesized them into five candidates. The room voted. Here is exactly what they said, and what won.
What we built.
A full brand identity.
A yellow banana-barbell logo, an Archivo type system, a vibrant gender-neutral palette, voice rules, and photo direction, all packaged into a hosted, downloadable brand kit any AI can read. Plus the domain, bought live for a penny.
A live marketing site.
Built from Ian's brand kit, twice in parallel (Lovable and Claude Code), with a working AI workout-plan generator wired in via an API key, then deployed to the real domain the audience watched Ian buy.
A launch motion.
A brand-voice newsletter drafted for cents and shipped to Beehiiv, then waterfalled into blog posts and on-brand social cards, plus an llms.txt file, AEO/GEO pages, a competitive analysis, and a growth model. The middle of the funnel, handled.
Three operators, one moderator.
Building software since 1985, first code at age 10. Has worked with Disney, the Golden Globes, and the AMAs. Won a Dove Award. Runs BrandSauce.io, Echocheck.app, and more with his one-man AI marketing team. Few people in this space have shipped this much real design work.
Quit his B2B sales job and tripled his income in under 30 days by going all-in on AI. Now runs Aero AI, an implementation and performance marketing agency for B2B teams. Lives in Lovable, Cursor, and Claude Code daily.
Sold his first company from a college dorm room to the founder of NASDAQ:TTWO. As fractional CMO, helped scale multiple businesses past $50M+ in ARR. Hosts AI4NTP. Has spent the last decade building marketing tech to help companies scale faster.
Award-winning partner ecosystem builder who's spent 15+ years building communities. Now co-founding Quetzal Labs, an AI startup based out of the jungles of Costa Rica, and building hands-on daily with AI.
FAQs, answered.
Was this recorded? Can I rewatch and share it?
Yes. The full replay is at the top of this page, and everything here (the tools, the brand kit, the live site) is linked and shareable. We do not gatekeep. The only thing we ask is that you point people back to AI4NTP so we can keep doing this.
Lovable or Claude Code, which should I use?
Alec built the GotoBuild site in both, side by side, and the room split on which looked better. His rule of thumb: Lovable for a fast site or landing page, and as the lowest-friction place to start if you have never built before. Claude Code for real functionality and back-end logic (it built the working workout-plan generator).
If you are just getting started, start with Lovable. You will not get a perfect result on the first prompt, but you learn fast with reps.
Can I do this directly in Claude Code, or do I need another tool?
From Ali's live question. Alec: you can use Claude Code in the desktop app, in the browser, or inside VS Code. There is no single right answer, it comes down to preference. All four of us on stage use it heavily; Alec works in VS Code with the plugin.
I'm not a developer. Where do I actually start?
Alec: the lowest-friction start is Lovable. Pick a small use case, build a personal site, or replace something you pay for (build your own Linktree). Two things move you forward: being aware of the tools, and actually using them. Learning about AI all day without touching it gets you nowhere.
Ian: follow your curiosity, and when you hit something you do not know, ask Claude or Perplexity to walk you through it as if you know nothing. Before this year he had never built a database or heard of AEO and GEO.
What does this whole stack cost?
Ian's entire brand stack runs about $50 a month: Midjourney (~$29) and ChatGPT (~$20), with Behance, Pexels, and Google Fonts free. The domain was one cent.
Justin's content generation runs in cents per use: a full newsletter draft was 20 cents, three blog posts were 30 cents on the Haiku model, and a social post was 5 cents.
How do I get my site found by AI and ranked in LLMs?
Ian's quick version: add an llms.txt file at your site's root (it tells ChatGPT, Gemini, and others what your site is about), put proper FAQ schema on your pages (AEO), get your structured metadata right (GEO), and build out programmatic SEO pages for the specific things you want to be found for.
The fastest path: copy the AEO/GEO starter and the llms.txt out of a brand kit like the one he built, and hand it to Claude or your agent to implement on your site.
Which AI model should I use?
From Mohammad's live question. Justin: tell the AI what you are building and ask which model fits each layer. He uses Haiku for digesting and rewriting articles because it is fast and cheap. Do not overthink it; pick a model that is consistent and not overly expensive, and revisit your choice occasionally since new ones ship constantly.
Can I get leads for free instead of paying for a scraper?
From a live Q&A on selling AI receptionists to roofers. Alec: yes. Use Apify's free tier with the Google Maps scraper to pull a list by keyword and geo, or ask Claude Code to build a scraper for your niche. Apollo.io is another option. Then make the dials, and if they do not answer, that is a hot prospect, because a missed call is missed money.
Can I use these on my existing site (Squarespace, WordPress)?
Yes. Give the tool your existing content and brand as context, the same way Alec fed in Ian's brand kit and a full-page screenshot. Alec's broader take: traditional drag-and-drop builders are becoming obsolete. You can rebuild faster, get better site speed, and iterate in natural language with Lovable or Claude Code.
Will you do this again? How often?
Yes, about every week. Coming up: an OpenClaw setup session, hackathons, and guest deep-dives. We do this because most AI content is theory; our mission is to show and tell with full transparency so you can apply it the same day. Email justin@ai4ntp.com to get notified and to claim tool access, and save your seat for Episode 003.