M
Design & brand
Midjourney
Text-to-image model for logos, moodboards, and visual direction.
Text-to-image model for logos, moodboards, and visual direction.
Midjourney is a text-to-image AI model. You type a written description and it generates a set of image options built from it, usually through Discord or Midjourney's own web app.
It's one of the most widely used tools for concept art, logo ideas, and mood boards, giving you a fast way to explore what a brand or product could look like before a designer touches it. Midjourney has historically leaned toward stylized, painterly output over strict photorealism, which makes it especially good for direction-setting work: logos, moodboards, and visual identity, rather than finished production assets.
Ian used Midjourney to generate the logo and visual moodboard for GotoBuild, the AI workout planner built live in Episode 002. Justin has used it too. In Episode 004, on 7 AI tools you have never heard of, he used it for creative ideation and prompt-to-image work on merch and site mockups. In Episode 005, building three real companies in one hour including the bakery Milk and Cookies, he used it to generate the early logo and brand directions for that brand.
We keep Midjourney in the stack because it's still the fastest way to go from a one-line idea to a wall of visual directions you can react to. The practical takeaway if you are not a designer: the value isn't in learning prompt syntax, it's in speed. You can react to a handful of logo or brand directions in the time it would take to brief a human designer, then hand the one you like off to someone to finish properly.
Midjourney is a genuinely approachable tool. There's no coding involved: you type what you want to see in plain English and get images back. The one real hurdle is the interface: Midjourney runs through Discord (or its own web app now), which can feel unfamiliar the first time you open it. Once you're past that, prompting is closer to describing a vision to a designer than programming a computer, so it's a strong fit if you want fast visual direction without hiring one.
Genuine substitutes for Midjourney that we've also run on stage:
Paid; ~$29/mo on the tier Ian used (limited free trial).
Ian Kilpatrick used it in Episode 002 for logo and visual moodboarding for the GotoBuild brand build; Justin Novak used it in Episode 004 for creative ideation and prompt-to-image work for merch and site mockups; Justin Novak used it in Episode 005 for generating early logo and brand directions for Milk and Cookies.
Midjourney is a genuinely approachable tool. There's no coding involved: you type what you want to see in plain English and get images back. The one real hurdle is the interface: Midjourney runs through Discord (or its own web app now), which can feel unfamiliar the first time you open it. Once you're past that, prompting is closer to describing a vision to a designer than programming a computer, so it's a strong fit if you want fast visual direction without hiring one.
Tools we've also used live that can stand in for Midjourney: Higgsfield.
| Category | Design & brand |
|---|---|
| Pricing | Paid; ~$29/mo on the tier Ian used (limited free trial). |
| Free tier | No |
| Used live in | Episode 002 and Episode 004 and Episode 005 |
| Operator(s) | Ian Kilpatrick, Justin Novak |
| Website | www.midjourney.com |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Midjourney on stage.
A designer, developer, and serial entrepreneur writing code since age 10. He has worked with Disney, the Golden Globes, and the AMAs, and now runs a fleet of AI agents doing real work every day.
Founder and host of AI4NTP. He sold his first company from his college dorm room, and as a fractional CMO has helped scale multiple businesses past $50M in ARR.
Explore other tools we've demoed live at AI4NTP:
See tools like Midjourney set up live, step by step, on AI4NTP, or get hands-on help putting it to work.