S
Marketing & growth
SpyFu
Competitive search intelligence: see who's advertising and on what keywords.
Competitive search intelligence: see who's advertising and on what keywords.
SpyFu is a competitive search-intelligence tool for SEO and PPC. Point it at a domain or keyword and it surfaces who is ranking organically, who is bidding on paid ads, what that ad copy looks like, and how spend and rankings have shifted over time.
It also ships an API, so the same keyword and advertiser data that shows up in the dashboard can be pulled programmatically instead of exported by hand, which is what makes it useful as a raw data source for other tools and automations.
Alec reached for SpyFu on Episode 004 when he needed a list of businesses already spending money on ads, meaning prospects who had already proven they'd pay for customers. ChatGPT pointed him to the SpyFu API, so Alec handed the API key and docs to Codex, and Codex queried it directly and pulled a full list of advertisers by keyword in about ten minutes.
That is the appeal for an operator who has never touched an API: you don't have to learn SpyFu's endpoints yourself. Hand a coding agent the key and the docs, and it handles the querying, filtering, and formatting. We keep SpyFu in the stack as a paid data source for exactly this move, where a subscription plus an agent gets you a real prospect list in minutes instead of a VA spending days copying ad pages by hand.
SpyFu's dashboard is built for marketers, not developers: you can type in a competitor's domain and see their keywords and ad history without touching any code. Where it gets technical is the API, which is what AI4NTP actually used, to pull data programmatically at scale. If you want that kind of bulk prospect list, you don't need to learn the API yourself. You, or an AI coding agent, can query it for you, once you or someone on your team has a paid account and an API key.
Genuine substitutes for SpyFu that we've also run on stage:
Paid; subscription with API access (a paid account was required on the live).
Alec Saluga used it in Episode 004 for pulling a list of current advertisers by keyword via its API, fed to Codex.
SpyFu's dashboard is built for marketers, not developers: you can type in a competitor's domain and see their keywords and ad history without touching any code. Where it gets technical is the API, which is what AI4NTP actually used, to pull data programmatically at scale. If you want that kind of bulk prospect list, you don't need to learn the API yourself. You, or an AI coding agent, can query it for you, once you or someone on your team has a paid account and an API key.
Tools we've also used live that can stand in for SpyFu: Apify, Apollo.io.
| Category | Marketing & growth |
|---|---|
| Pricing | Paid; subscription with API access (a paid account was required on the live). |
| Free tier | No |
| Used live in | Episode 004 |
| Operator(s) | Alec Saluga |
| Website | www.spyfu.com |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed SpyFu on stage.
A former B2B salesman with no technical background who self-taught AI. He builds and deploys AI-driven marketing and websites, and has grown a following of over 15,000 teaching AI adoption.
Explore other tools we've demoed live at AI4NTP:
See tools like SpyFu set up live, step by step, on AI4NTP, or get hands-on help putting it to work.