L
Productivity & capture
Loom
Async video messaging for handoffs, sales, and coaching.
Async video messaging for handoffs, sales, and coaching.
Loom is a screen and camera recording tool for sending video messages in place of a meeting or a long email. You hit record, capture your screen, your face, or both, and Loom turns it into a shareable link you can send instead of scheduling a call.
It's built around async communication: instead of a live call, you send a video someone can watch, pause, and comment on whenever it fits their schedule. Loom offers a free tier for individuals and paid plans for teams that add more storage, editing tools, and viewer analytics. It's widely used for handoffs, walkthroughs, sales follow-ups, and coaching.
In Episode 001, on how marketers are actually using AI to grow, the operators called out Loom as the one tool in the stack that isn't AI at all. They use it for the parts of the job that video still handles better than a doc or a Slack thread: handing off a project so the next person can see exactly what you mean instead of reading a paragraph of instructions, walking a prospect through a proposal without booking a call, and coaching a teammate by recording over their shoulder and talking through the fix.
We keep it in the stack because AI speeds up what you produce, but it doesn't replace showing your work. A two-minute recording of a dashboard, a workflow, or a piece of feedback lands faster than a written explanation and doesn't require the other person to be free at the same moment you are. The practical takeaway: when an explanation would take three paragraphs to write, hit record instead and send the link.
Loom is one of the easier tools in this directory. There's nothing to configure and nothing AI-specific to learn: install the extension or app, click record, and you get a link to send. It's a good fit for anyone who explains things over Slack or email today and wants a faster, clearer way to do it, whether that's handing off work, walking a client through something, or giving feedback without scheduling a call.
Yes, Loom has a free tier. Free tier available; paid plans for teams.
Free tier available; paid plans for teams.
The operators used it in Episode 001 for async handoffs, sales, and coaching.
Loom is one of the easier tools in this directory. There's nothing to configure and nothing AI-specific to learn: install the extension or app, click record, and you get a link to send. It's a good fit for anyone who explains things over Slack or email today and wants a faster, clearer way to do it, whether that's handing off work, walking a client through something, or giving feedback without scheduling a call.
| Category | Productivity & capture |
|---|---|
| Pricing | Free tier available; paid plans for teams. |
| Free tier | Yes |
| Used live in | Episode 001 |
| Operator(s) | Justin Novak, Ian Kilpatrick, Alec Saluga |
| Website | loom.com |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Loom on stage.
Founder and host of AI4NTP. He sold his first company from his college dorm room, and as a fractional CMO has helped scale multiple businesses past $50M in ARR.
A designer, developer, and serial entrepreneur writing code since age 10. He has worked with Disney, the Golden Globes, and the AMAs, and now runs a fleet of AI agents doing real work every day.
A former B2B salesman with no technical background who self-taught AI. He builds and deploys AI-driven marketing and websites, and has grown a following of over 15,000 teaching AI adoption.
Explore other tools we've demoed live at AI4NTP:
See tools like Loom set up live, step by step, on AI4NTP, or get hands-on help putting it to work.