V
AI video
Veo 3
Google DeepMind's video generation model with native sound and dialogue.
Google DeepMind's video generation model with native sound and dialogue.
Veo 3 is Google DeepMind's video generation model: describe a scene and it produces short, high-definition footage with native audio, dialogue, sound effects, and background noise generated together with the picture, which set it apart from the silent-video generation that came before.
It is available in the Gemini app, in Google's Flow filmmaking tool, through the API, and inside third-party aggregators. Typical use is short-form: ads, UGC-style clips, product shots, and scene concepts, generated in seconds rather than shot in days.
Veo 3 got the quickest mention of Session 008, Ian Kilpatrick named it in his brand-iteration toolkit before catching himself ('or not, that's video'), but it is the video leg of exactly the workflow the session demoed. When Alec Saluga generated the AI4NTP dad-hat UGC ads in Higgsfield's Marketing Studio in about 30 seconds each, model aggregators like Higgsfield are how most people actually touch Veo: one interface, toggle between the big video models, pick the output that works.
The reason it earns a page of its own: native audio. Veo generates dialogue, sound effects, and ambient noise with the footage, which is what pushed AI UGC from silent clips to finished-feeling ads, the exact 'essentially indistinguishable by end of year' trajectory Alec described. If your marketing plan includes the Session 008 ad play, this is one of the engines under the hood.
Marketers running the Session 008 traffic play: high-volume creative testing where every hook needs its own video and paying $250 per UGC clip stopped making sense. Most non-technical users will meet Veo through an aggregator like Higgsfield rather than the API, and that is fine; the model is the engine, not the workflow.
Genuine substitutes for Veo 3 that we've also run on stage:
Included with paid Google AI subscriptions (limited free tries in the Gemini app); API priced per second of video; also available inside aggregators like Higgsfield.
Ian Kilpatrick used it in Session 008 for named as the video-generation counterpart in the brand-iteration toolkit.
Marketers running the Session 008 traffic play: high-volume creative testing where every hook needs its own video and paying $250 per UGC clip stopped making sense. Most non-technical users will meet Veo through an aggregator like Higgsfield rather than the API, and that is fine; the model is the engine, not the workflow.
Tools we've also used live that can stand in for Veo 3: Higgsfield.
| Category | AI video |
|---|---|
| Pricing | Included with paid Google AI subscriptions (limited free tries in the Gemini app); API priced per second of video; also available inside aggregators like Higgsfield. |
| Free tier | No |
| Used live in | Session 008 |
| Operator(s) | Ian Kilpatrick |
| Website | deepmind.google/models/veo |
On AI4NTP, every tool is shown live by a real operator. These are the people who demoed Veo 3 on stage.
A designer, developer, and serial entrepreneur writing code since age 10. He has worked with Disney, the Golden Globes, and the AMAs, and now runs a fleet of AI agents doing real work every day.
Explore other tools we've demoed live at AI4NTP:
See tools like Veo 3 set up live, step by step, on AI4NTP, or get hands-on help putting it to work.